The Company was originally formed on January 3, 2001 and is owned 50 percent by the Goldring Family through a company named Crown Beverage Company, LLC (“Crown”) and 50 percent by the Moffett Family through a company named Poydras Street Investors LLC (“Poydras”).

Crown started in 1982 with five trucks. Crown distributed the brands of Coors Brewing Company in New Orleans, Louisiana and in April of 1983 added the Stroh and Schaefer brands. Crown continued to grow as the Schlitz brand was acquired and through the years Guinness, Corona, Samuel Adams, and Abita were added. In 1993, Crown entered into the new age beverage market with the addition of various waters, teas, juices and other non-alcoholic beverages. In April 2001, Crown continued growing with the acquisition of National Beverage in Thibodaux, Louisiana, which distributed the brands of Coors Brewing Company.

Poydras started in 1990 with the purchase of The Seven-Up / Royal Crown Bottling Company of Louisiana, Inc. This business distributed various non-alcoholic beverages covering 23 parishes (or counties) in southeast Louisiana. In September 1992, a Joint Venture was formed and this business was merged with the Pepsi-Cola Bottling operations doing business in the same geographic territory. In April 1995, Miller Brands of Greater New Orleans was purchased from the Miller Brewing Company by the Joint Venture which later expanded its distribution of malt beverages with the acquisition of two other Miller distributorships in southeast Louisiana. The brands of Heineken USA were added in February 1996 when Heineken USA aligned its Louisiana distribution network with the Miller beer wholesalers throughout the state. In January 2001, the Joint Venture was dissolved and Poydras received 100% of the beer business. Poydras operated the beer business as a fully owned subsidiary named Crescent Distributing, LLC. (“Crescent”) until October 2001.

On October 1, 2001, Crown merged into Crescent in exchange for a 50% ownership interest. The Company’s name was immediately changed to Crescent Crown Distributing, LLC (“Crescent Crown”). In February 2004, Crescent Crown tripled its size with the purchase of certain assets of Pearce Beverage, LLC, a beer distributorship located in Phoenix, Arizona, distributing Brands supplied by Miller Brewing Company, Coors Brewing Company, Barton Beers Ltd., Labatt USA LLC, Heineken USA Incorporated and others. In February 2005, Louisiana Beer Company, Inc. the Miller Brewing Company and Heineken USA beer distributorship serving Napoleonville and Thibodaux Louisiana was acquired. An acquisition in April 2005 of the Louisiana distributorships owned by Clark Distributing Company Louisiana, Inc. (formerly Quality Brands, Inc.) located in Lafayette and Baton Rouge, Louisiana, substantially expanded Crescent Crown Distributing’s Louisiana operations.