Crown Distributing started with 5 trucks and distributed brand such as: Schlitz, Stroh, Schaefer, Guinness, Corona, Samuel Adams and Abita.

Poydras Street Investors/Moffett Family “PSI” started distribution of The Seven-Up/Royal Crown Bottling Company to 23 parishes /counties in Southeast Louisiana.

A Joint Venture was formed between PSI and Delta Beverage/Pepsi Bottling operations “JV” in Southeast Louisiana.

Crown entered into the new age beverage market with the addition of various waters, teas, juices and other non-alcoholic beverages.

Miller Brands of Greater New Orleans (last Miller brewery owned distributorship in US) was purchased from Miller Brewing Company by the JV which later expanded its distribution through the acquisition of two other Miller Brewing distributorships in Southeast Louisiana (Houma and Napoleonville).

Heineken USA aligns its brands with the Louisiana Miller/Coors distributor network and the JV adds Heineken USA brands to its portfolio.

The JV is dissolved and PSI/Moffett Family retains 100% of the beer business from the JV; changing the official name back to the original Crescent Distributing LLC that served the New Orleans market for many years.

Crown Distributing officially merges with Crescent Distributing consolidating the Miller and Coors portfolios officially creating Crescent Crown Distributing LLC.

Crescent Crown “Goes West” acquiring 13 million case MillerCoors consolidated distributor Pearce Beverage in Phoenix, Arizona tripling its size

Crescent Crown Louisiana acquires Clark Distributing in Lafayette (Miller/Coors), Baton Rouge and Northshore markets (Coors only) expanding and diversifying its Louisiana territory by 4 million cases six months before Hurricane Katrina